THISS is a Must for Dealers
Just last week while in Seattle, I had the pleasure of once again running into a tremendously successful couple that I met last year while in the area. They own a dealership in the Pacific Northwest. Jim is the General Manager and his wife Millie heds the acounting department and also runs the service department. Strange, I know, but it is something that they have always done and it certainly works for them. For the past three years their son, young James, has been working in service and is about to take over the management of the department. That frees Millie up.
Jim claims he is going to transfer Millie into the Internet department- right now only one computer and a phone-however, that will change soon. I explained to the Harris' how I am able to spend so much time on the road. I As many of you who know me know, I have invested highly in my Internet deapertment and it has paid off. What was thought of as a gamble 7 years ago today is a sure win. Actually, its an "all-win." I use the Internet tools that allow me to sell most of my cars online and my customers enjoy the professionalism that we offer compared to other dealers who presume an email is a sufficient attempt at contacting a client.
If it seems like I am always on vacation, I am. That's the other reason I love the automobile business. Ever since the Internet has been teasing the cyberspace afficionados, I have dedicated most of my energies to learning the science that proved to be the foundation of strong, steady, profitable Internet sales.
It's no surprise that the dealership affords me a comfortable living. Today, almost 20% of all auto sales are done on the Internet. Think of the strides we have made over the past decade- the auto industry is changing at such a remarkably rapid pace that one thing is clear- unless you lead the pack you may not survive.
With that in mind, think about THISS. It's the latest product to be introduced to market by izmocars. The Hybrid Internet Sales System, (THISS), is a simple training program that guides Internet sales department employees on the complex prinicples of Internet sales. It's a marvelous system and works wonders with the other suite of izmo products that I use to keep my dealership running smoothly.
I have alleviated my once major problem- program deterioration through personal creativity.
When I was gone, all my systems went to hell. Now, I can monitor on the road, or in the next office. Plus, because the sales team is selling more they seldom stray from what the izmo trainers have taught them.
I suggested Millie take a look at THISS before she takes over the responsibilities of the Internet department. It will make her an instant star. In the next few days I'll also send you some info on it if you like.
Sorry I missed you at the most recent dealer dinner, maybe we can catch up next time.
always on vacation